Rockstar Games sets itself away from the rest of the industry in seemingly every possible way. Their games are different, the style is different. They’ve managed to create a kind of underground rebellious cool that defines their brand.
And their marketing is no different. Witness the above photo I took on North 5th and Bedford last night.
No tag. No copy. Just a picture of Niko from the upcoming Grand Theft Auto IV. Fuckin‘ badass.
